Adding Visual Value

Creating a stand-out Request for Proposal (RFP)

What happens when a bespoke and creative image is required for the 'biggest RFP ever'? Read how we align with our clients' needs to add value.

3 min read

Adding Visual Value

Value or cost? Which are you focused on ?

At Inky Thinking we are firmly focused on adding visual value, but what does that value look like to you and your organisation?

3 min read

Adding Visual Value

Part 4: Behind the scenes of an animation – Animating

Animators need to ensure the images move in line with the recorded voiceover, so that everything literally comes together.

2 min read

Adding Visual Value

Part 3: Behind the scenes of an animation – Imagery

The illustrator will pay careful attention to the lines of the script, the brand guidelines and colour palette to create meticulous imagery.

2 min read

Adding Visual Value

Part 2: Behind the scenes of an animation – Recording

Recording can be a very exciting part of the video process, as it is the first time that clients will get a true sense of their project coming to life.

3 min read

Adding Visual Value

Part 1: Behind the scenes of an animation – Scriptwriting

Scriptwriting is the starting point for any animation, as a wonderfully produced animation is only as good as the underpinning narrative.

2 min read

Adding Visual Value

5 ways to enhance your winning sales pitch

When pitching to win a new project, client or event, here are 5 ways you can ensure your message stands out from the competition.

3 min read

Visual Tips & Best Practice

Travels with my kit … from a graphic artist

For people who are keen to know how a graphic artist travels with marker pens, paper, ink refills and kit, read on for insider hints and tips.

4 min read

Adding Visual Value

Leadership and the power of storytelling

Getting the story right first time is critical for business leaders who wish to visually explain, engage and inspire their audience.

3 min read

Visual Tips & Best Practice

How to create simple imagery to reflect diversity

Representing difference in Inclusion & Diversity visual imagery does not need to be an overcomplicated or complex process.

2 min read

Visual Leadership

Enable your teams to make sense of today’s world

Today’s leaders have the advantage of many versatile tools and techniques at their disposal to help others make sense of the world.

2 min read

Visual Tips & Best Practice

Mapping out business growth plans like Disneyland

What to consider when mapping out business growth plans such as the visual approach demonstrated by Disney in the 1950’s.

2 min read