10 Years in 2023

Discuss a project

A creative agency of diverse and talented illustrators, animators and storytellers. We create bespoke visual imagery to help businesses succeed, whether winning and growing client relationships, enabling others to understand a product or service offering and creating excitement about vision, strategy, culture and values.

See how we add value

A selection of our clients

  • I had the pleasure of commissioning Andy, Maddie, Daisy & Tom to create a rich picture, illustrations and animated video content to bring ASOS' new strategy to life. I loved their creative and 'can-do' approach, engaging and humorous illustrations, great client management -- and most importantly, the end result was fabulous!

    Clare Szaroleta, ASOS

  • It was lovely to see Caroline in action, translating all of the discussion and enthusiasm from the audience into a powerful message. We look forward to working with you again.

    Mounia Beloueche, Boehringer Ingelheim

  • We have had several rave reviews of Jen's work. Her engagement with our team and the client is top notch, appreciate you guys continuing to support our mutual money moves!

    Kandace Peterson, Google Cloud, USA

  • Thanks again for your amazing service and efficiency, the imagery Jenn created really is brilliant. She is amazing.

    Clare Campbell, Divine Mercy RC School, UK

  • We love Maddie’s graphics, thank you so much for all your support with our conference. Hope to work with you again in the future.

    Lois Whitehead, NIHR Academy

  • You did an amazing job providing us with a graphic for our virtual Europe L&D Conference. It took place over 4 weeks virtually with multiple sessions, presenters and topics. The end product was simply amazing, it captured all the different elements in a visual snapshot and enabled us to tell the story of the conference journey with our stakeholders.

    Wilhelmina John, PepsiCo

  • THANK YOU! You really helped bring our story to life in a way that was original and memorable, and we have clients excited to receive their print.

    Chantal Augustin, LinkedIn

  • The ability to synthesise key messages and outputs of the workshop and turn into in a visual form was brilliant and added a lot of value (and fun!) to the process. You were a pleasure to work with, and I look forward to more opportunities to work together in the future.

    Natalia Kopec, Kearney

  • You really made the output of our roundtable session come to life. Working with you was effortless and engaging and it was a joy to have you involved. The visual notetaking allowed us to provide the attendees with something really insightful and engaging almost immediately after the event.

    Duncan Gosling, Civica, UK

  • Thank you again for capturing the summit in a very cool and engaging way – its such a talent and skill and I’m insanely jealous of your ability to follow lots of different voices and absorb lots of different messages and content getting thrown at you in rapid succession, just amazing!!

    David Harkin, Historic Environment Scotland

  • It’s been a real pleasure working with you again and I know I speak for all of us when I say we extracted maximum value from it and would love to continue the relationship.

    Charlotte Dewhurst, RS Components

  • Everyone in the room was intrigued and delighted with your work and the final graphic is brilliant.

    Nella Hodgkinson, Civica, UK

Ink Blot - The Inky Thinking Blog

Where we share our thoughts, experience and insights on visual communication.

Image of Daisy Holland, illustrator and animator from Inky Thinking sitting at desk in home study working on a creating a client animation

Adding Visual Value

Part 4: Behind the scenes of an animation – Animating

Animators need to ensure the images move in line with the recorded voiceover, so that everything literally comes together.

< 1 min read

Behind the scenes of an animation blog - creating the imagery by Jen Backman and Tom Russell, Inky Thinking

Adding Visual Value

Part 3: Behind the scenes of an animation – Imagery

The illustrator will pay careful attention to the lines of the script, the brand guidelines and colour palette to create meticulous imagery.

< 1 min read

Blog banner image for animation series, part 2, Inky Thinking

Adding Visual Value

Part 2: Behind the scenes of an animation – Recording

Recording can be a very exciting part of the video process, as it is the first time that clients will get a true sense of their project coming to life.

< 1 min read

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