
Adding Visual Value
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Tom Russell
Jan 5, 2026
2 minute read
The I.T/Technology Lead – an architect of systems supporting organisational performance.
Partnering I.T. and technology leads is so enjoyable. These are the people with big brains who keep the technology running effectively across our client organisations and seek to introduce new, robust, technology for the future, that’s a big responsibility.
The great thing about collaborating with technology leaders is to witness their command of sophisticated technology, combined with a desire to enable stakeholders and customers to understand their priorities without bamboozling with jargon. In essence, using the language of the customer. That’s where visual communication makes a BIG impact when it comes to communicating the complexity of technology.

Examples of projects where we have partnered with I.T and organisational tech leads to deliver high impact visual assets include:
Creating a series of engaging, persona-based assets to educate and seek Executive Board commitment to a global infrastructure transformation programme.
Collaborating across Europe with teams of data transformation specialists as they partner with their clients in design sprints to identify and implement game changing technology solutions.
Creating a series of animations to explain the user benefit of a newly introduced system for customer facing insurance specialists.
Visualising the patient journey when using groundbreaking cancer screening technology.
Capturing a variety of deep conversations about the impact of artificial intelligence upon sectors, organisations, teams and individuals.
The output of the critical intersection of technology and visual communication is the creation of meaning for others, many of whom do not understand how the technology they use works in detail. That’s where the real value lies.
Are you an I.T or technology lead?? Maybe you recognise yourself in the illustration? The Inky Thinking team are ready to collaborate with you on your next tech-based communication programme. E-mail hello@inkythinking.com or call +44 (0)333 567 2121.
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