You might say that you are mindful of both value and cost, especially when making important decisions for your business or those that impact upon client relationships.

At Inky Thinking we are firmly focused on visual value, but what does that value look like? Clear outcomes are essential to demonstrating value. Here are several outcomes our clients often bring to us:

• Enhancing participant engagement at an important event, conference, or meeting.

• Ensuring key stakeholders have a heightened awareness of a new product or process and how it will impact them.

• Ensure everyone in the organisation is aligned and inspired by new organisational vision & strategy.

Whatever the outcome may be, it is critical to start there and use it as a ‘North Star’. Of course, that doesn’t mean that cost isn’t important. We all have budgets to manage. The key point to remember is to start with a ‘value frame’ and work out, with Inky Thinking as your thinking partner, what solutions are possible. We regularly advise our clients on what’s possible within their budget, and balancing that with their desired outcomes. 

Even if the visual outputs created are a slimmed-down version of what was originally desired, it will still support outcomes. But if starting with a cost frame, outcomes may not be achieved.