
Adding Visual Value
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Tom Russell
Jan 28, 2026
4 minute read
In a world overloaded with slide decks, reports, and meeting notes that rarely get revisited, graphic recording offers something different - clarity that sticks. By capturing conversations visually in real time, graphic recording turns complex discussions into engaging, memorable, and actionable outputs. It doesn’t just document what was said — it helps people understand, connect, and gain momentum.
What is graphic recording?
Graphic recording, often called scribing or live illustration is the real-time, live capture of meetings, conferences, or workshops using words and images often on large physical displays (charts) or digitally through a tablet/iPad.
What benefit will graphic recording bring to my meeting?
Here’s why graphic recording has such a powerful impact — and why many diverse organisations including Amazon, Campari, MAN Truck & Bus, Mars, Prevent Breast Cancer and the NHS choose Inky Thinking to deliver it.
Turning complexity into clarity
Meetings and conferences often cover layered ideas, competing priorities, and fast-moving discussions. Graphic recording translates these into structured visualisations. Seeing ideas organised visually helps participants grasp relationships, themes, and next steps much faster than text alone.

Boosting engagement in the room
When participants see their ideas captured live, they feel heard. Attention increases. Energy rises. People lean in rather than drift off. A visual record becomes a shared focal point that keeps groups aligned and involved throughout the session.
Improving memory and retention
Visual information is processed and remembered more effectively than text. A visual record becomes a cognitive anchor — participants recall discussions more accurately and for longer. Long after the event ends, the graphic continues to reinforce key messages.
Creating immediate, shareable outputs
Instead of waiting weeks for a written summary, you leave with a visual artefact ready to share across teams, stakeholders, and social channels. Graphic recording extends the life and reach of your meeting content.
Supporting better decision-making
When insights, tensions, and opportunities are made visible, groups make better decisions. Patterns emerge. Gaps become obvious. Alignment becomes easier.

Why Choose Inky Thinking?
Not all graphic recording is equal. The difference lies not just in illustration and drawing skill but in credibility, listening, synthesis, empathy and strategic understanding. This is where Inky Thinking stands out.
The Inky Thinking team bring years of in-depth experience in commercial illustration and, most critically, they skilfully apply this experience and knowledge across every project and literally hundreds of topics. Whether it is capturing a small senior leadership team workshop on a strategic transformation programme, an all-staff conference of hundreds on the topic of values and behaviours, or a hybrid event combining in the room with virtual participants on a technical subject, the team take it all in their stride.
Deep listening, not just fast drawing
Inky Thinking focuses on meaning, not just moments. The work captures nuance, intent, and underlying themes — not just keywords. This leads to outputs that truly reflect the conversation rather than simply decorate it, like Verity’s recent project in Germany with Mars Inc., capturing three days of critical transformation programme dialogue on the iPad.

Business-ready visual thinking
Inky Thinking brings strong commercial and organisational awareness to every meeting and project. Strategy discussions, leadership events, innovation workshops, and complex stakeholder conversations are translated into visuals that leaders can actually use, like Fiona’s 5 day event in Liverpool with United Utilities, creating 15 metres of meaningful insights for all staff to remember?
Clear, structured visual language
Whilst we loudly celebrate diverse illustration styles, our work is clean, purposeful, and easy to navigate. Participants will quickly understand the story being told without needing explanation. The result is professional and practical — not cluttered or gimmicky, like Felipe’s three-day digital conference coverage in Dubrovnik for HLB Global.

Flexible across formats
Whether your event is in-person, hybrid, or virtual, Inky Thinking adapts delivery to suit the environment — from large-scale wall graphics to digital live capture and post-event visual summaries, like Jenn’s live graphic support to research focus groups with Newcastle University.
A collaborative partner
Clients aren’t treated as bookings — they’re treated as valued collaborators. Inky Thinking works with meeting and event organisers in advance to understand purpose, outcomes, agenda and participants, ensuring the visuals actively support the purpose of the event, like Becky’s vibrant capture Comic Relief’s Learning & Convening Event.

The bottom line
Graphic recording isn’t decoration — it’s a thinking and communication tool. It increases engagement, improves understanding, and creates lasting value from conversations that might otherwise fade into memory.
If you want your meeting, event, or conference to be clearer, more engaging, and more impactful, Inky Thinking delivers graphic recording with insight, structure, and purpose — not just pictures but understanding.
Let’s start a conversation about what’s possible for your meeting. E-mail hello@inkythinking.com or call +44 333 567 2121. You can also see our work in action on the Inky Thinking Instagram feed and Inky Thinking company page on LinkedIn.

