Our client:

London Business School is a member institution of the University of London. Established in 1964, it awards post-graduate degrees and is a world leader in executive education.

What our client needed:

Our client was holding their Festival of Minds event, a flagship annual summer gathering that unites over 1,500 global alumni, corporate partners, and executive leaders for immersive learning, networking, and campus celebrations. Having collaborated with Inky Thinking on multiple occasions, our client was seeking a graphic representation of key sessions within the event and a highly engaging focal point.

 
How we worked with the client:

Fiona worked closely with the client ahead of the event to understand the event purpose, outcomes and agenda to understand how best to create a memorable record of the day.

On the day Fiona set herself up to capture the event on three large charts, creating a series of images over two days. The graphics were displayed in the event space for participants to enjoy, discuss and have their photo taken alongside.

The result:

Three vibrant, hand drawn graphics capturing issues at the front of alumni minds and forming a lasting visual memory of the event. We also provided the client with a digital version of each graphic, plus a “stitched together” version of all three images in digital format.