Our client:

Bite Back 2030 is a youth-led movement, co-founded by Jamie Oliver, aiming to create a fairer food system in the UK to halve childhood obesity by 2030, especially closing the gap between rich and poor children's access to healthy food. The organisation campaigns for major changes including ending junk food advertising to kids, improving school food, and influencing government and big businesses to make healthy options accessible, affordable, and the norm for all young people.

What our client needed:

In December 2025 the Bite Back 2030 team were holding their end of year review event. The event included participants from across the movement and especially invited key speakers.

To mark the event, key organisational achievements, and to provide engaging collateral to use publicly following the event, our client was seeking key sessions within the event to be digitally captured in alignment with their vibrant brand.

How we worked with the client:

Felipe collaborated closely with the Bite Back 2030 event team to fully understand the elements to be captured, and how the client intended to use the assets following the event. This meant we were able to create versatile assets to inspire and engage both internally and externally.

Felipe joined the Bite Back 2030 team on the day, positioning himself discreetly so as not to intrude on the critical dialogue, and created three digital graphics capturing the key messages and high energy spirit of the event.

The result:

Three engaging, digital graphics that the Bite Back 2030 team have used internally to sustain the conversation with the team following the event and shared externally with key stakeholders to demonstrate impact against key objectives.