Our client:
M Group (or M Group Services) is a major UK and Ireland company delivering essential infrastructure services for sectors like water, energy, telecom, highways, and rail/aviation, formed from Morrison Utility Services with a focus on maintenance, renewal, and reimagining infrastructure for public and private clients. M Group operates from numerous locations, and have a long heritage in supporting the country's vital networks, emphasising safety, innovation, and sustainability.
What our client needed:
Our client was hosting their first ever in-person Inclusion Conference and were seeking an engaging graphic recording of the conversation, capturing the vibrancy of the event.
How we worked with the client:
FBecky collaborated closely with the client ahead of the event to understand the event purpose, outcomes and agenda to understand how best to create a memorable record of the day. She also created a loose graphic structure, based on the proposed agenda, to act as a provisional guide.
On the day Becky set herself up to capture the event digitally, linking to a large screen in the room and displaying the emerging graphic at key points at the event. Once the event was over Becky refined the image and provided it in digital form to the client to use in subsequent communications.
The result:
A vibrant, memorable digital graphic used to communicate the key inclusivity conference messages throughout the organisation.
