Our client:

Our client for this project was a researcher from University College London, Institute of Child Health, who had been undertaking deep research into mortality rates in paediatric intensive care units (PICUs).

What our client needed:

A key element of the research activity was the facilitation of discussion groups with children and young people to obtain insights, and later to undertake sessions with the same groups to share the research outcomes. It was vital that the method of communicating the outcomes was designed in a way so that children and young people could engage with and easily absorb the content, in addition to other key stakeholders such as medical and academic staff.

How we worked with the client:

Jenn partnered with the client right at the start of the project, before the groups had been held, to understand the client’s requirements and think deeply about the best way to convey the information when the outcomes were ready.

Jenn identified a comic strip style storyboard as an effective method of engaging with stakeholders of all ages, and it was agreed that this was the process to follow. The children and young people played a key role in helping our client to design the storyboards to maximise their engagement.

Once the agreed outcomes where known Jenn created the draft storyboards, working closely with the client to ensure the messaging was absolutely clear, especially for a young audience on a sensitive topic.

The result:

A series of engaging comic strips, primarily designed for the children and young people who had participated and for other key stakeholders, supporting the academic research perfectly.